It is essential that you syndicate your posts to the relevant social networks for improving your viewership and attracting more traffic to your blog or website. Are you starting from scratch with social media? Weekdays during business hours are best for LinkedIn, while Instagram is fairly consistent throughout the day. Your email address will not be published. Furthermore, you must establish a way to give users personalized codes so they can redeem the credit or discount, as well as a way to accept them. You can also update your Instagram bio to include a call-to-action to purchase your new product at the link in your bio, or add the campaign messaging to your bio. In this comprehensive blog post, I’ll be walking you through every stage of launching a new product on social media, from setting your goals to developing a creative concept, working with influencers, and planning a stunning Instagram feed that sells. Remember to keep it snappy, creative and engaging! If your app uses in-app credits, is a paid app, or uses in-app paid downloads, you can provide incentives for your audience to download your app. Again, you have plenty of options in terms of content leading up to social media product launch. Organically building your audience. Without understanding what the product even is, you can start to understand how it will make you feel in their teaser video, which guides the rest of the visuals in their social media campaign: A post shared by Summer Fridays (@summerfridays) on Jan 26, 2019 at 10:28am PST. Summer Fridays had a similar strategy with their launch video, which they posted to both their regular Instagram feed and resized it for Instagram Stories too. Firstly, the overall visual style of your campaign needs to be defined in your creative concept. Each new brew they release gets the “Dancing Canman” treatment—fun Instagram length clips that show the different “personalities” of the beer through music and dance moves. Hootsuite is arguably the most popular social media management app out there. For example, a blog post may only appear in a newsletter once, but it could be shared multiple times across your social media platforms over the course of a week or month. 2010 Launch Path, a social networking-enabled photo sharing and messaging service for mobile devices, launches. Even if you have no budget to pay popular influencers, you can gift your product to your micro-influencers ahead of your launch and encourage them to post if they love it on launch day. When you’re creating digital assets, you don’t want to let any piece of content go to waste. You can see how Summer Fridays posted a photo before and after their launch video to bring everything together and create a transition from their blue-focused aesthetic to their new monochromatic pink aesthetic. There’s going to be a lot of chatter about your campaign and product launch and one of the best ways to show your appreciation for your followers’ positivity and excitement around your product is to reshare their posts! Below we’ve broken down 20 social media ideas for brands both big and small. Remember, your profile photo appears in your Instagram Stories feed, so this is a nice way to tie everything together. Add Your Link in Bio & Drive Traffic from Instagram. Depending on how dramatically different your campaign visuals are, you may want to start slowly integrating the colors of your campaign into posts a week before you actually launch. Enroll in CoSchedule Academy’s Social Media Engagement course to unlock exclusive video tutorials, templates, and proven post ideas that will help you stop the scrollers & get more engagement on social media.. Get access to all 11 video lessons & 8 premium resources for only … 2010 Launch Quora, a popular question-and-answer platform, launches. Launch App Now Analyse your results together Get insights on your social media activities – track and compare multiple types of data like clicked links, post shares, comments and more. We’ve highlighted the important ones here. For example, the cult beauty brand Summer Fridays recently launched a new face mask on Instagram. Potential users are more drawn to products that sound and look like they are human-run. ), you can really level-up your campaign to help you meet your goals. Learn more about how you can develop your own app with Messapps, and follow them on Twitter. Share on Social. This can be done through a call to action button on your accounts and various links and reminders. For a physical product, you will obviously be creating photos and videos with the actual product. If you’re running to a tight deadline, you may have to scale back on some of your more ambitious ideas for your campaign. Your beautifully crafted launch day Instagram Stories posts don’t have to disappear after 24 hours! The big deadline you should be thinking about is the new product launch date – let that act as your starting point and then build your timeline backwards from there. Listen to this article: #1: 12 Weeks Before Launch: Choose Your Social Platforms A few weeks before launch, choose which platforms you'll use to launch your … Got a new product or a new business? While you may have an official “launch” day for when your new product is available and on sale, you might want to have a different timeline for social media or different launch “phases.”. If you consistently stay engaged with your audience and post intriguing new content – whilst always having the final goal of converting people into potential users – you’ll be well on your way to launch your app on social media with a bang. Now’s the time to plan when each piece of the puzzle goes live across your social channels for maximum impact for your campaign. All-in-one Post Maker for any & every Social Media Platform This post maker is your total backup for hot & trending graphic designs on social media. I officially have a new best friend (and jet lag companion) that helps me wind down at bedtime for deeper sleep. Even if you’re not ready to actually schedule your posts yet, you can still plan out your social posts with Later’s new calendar notes feature. He is the owner of jeffbullas.com. Here are 12 apps to help you edit your content: 1. You can use labels to tag all of your campaign assets and keep them organized, so they’re just a click of a button away when you need them. But, do keep in mind your timeline and just how feasible it is to create each idea — it’s always better to have less, but truly strong and engaging content, than more, poorly-executed content. You can then feature certain users on your app’s account which further increases user engagement. Influencer marketing was at the heart of their product launch strategy on social media, and they let the influencers do most of the talking, choosing to amplify their content instead of focusing on creating original content. Launch; Post-launch; 1: Pre-launch social media marketing plan What social media channels? Make sure you have your moodboard, style guide and design assets like logo and slogan nailed down and shared with your designers and contractors at this point. Make sure that your decor is Instagrammable, and that you choose a venue that has great natural light. First stop of our @summerfridays booth on Rodeo Drive is over and out ✈️ next up, NYC! Influencers will be more likely to post about your event without payment if you create a beautiful backdrop that looks great on their feed, too. This is great for planning out what your feed will look like for launch week, ensuring that you have a good mix of product and lifestyle shots. You will need to continue working to build the audience through external publicity, but at the same time, you must focus on keeping up a presence. But in 2019, offline activations are becoming a big part of online campaigns. When using multiple platforms, it is also important to note that you need to make sure your brand and voice is consistent, without sounding robotic. Summer Fridays used the sticker on a ton of their stories when they announced their new product, which counted down the days until it was available for sale. Social Media Post Maker, Planner & Scheduler is the best social media marketing app that will help you to design creative post and schedule it on social media. Don’t be afraid to share updates about your app as well. Luckily, my friends at @Casper created Glow, a magical light that gradually dims and helps make falling asleep a reality. When it comes to planning a social media campaign, it’s important to start with the end in mind: your goals and KPIs! Now is not the time to leave your followers on read. Don’t forget to schedule your teaser content ahead of your campaign launch date too! An easy way to do this is to use a free visual Instagram planner like Later to see what your feed will look like before you post. Find photos and videos that’ll resonate with your fans right from your desktop, then share to your social channels in just a few clicks. Create a social media accounts list to get you started. Oanalytica named him #1 Global Content Marketing Influencer. If so, keep reading as I explore nine ways we used social media to help launch a new project. We are pretty obsessed with the creative direction and overall concept for Summer Fridays’ new product launch of their R+R face mask. 2) Planoly. Each of these types of posts is fair game for those looking to keep their social feeds from ever growing stale. 😴 Going horizontal has always been easy for me (😂), but it’s the falling asleep part that’s tricky. When planning influencer events, it’s important that you account for aesthetic. Various collection of professional and beautiful poster templates 2. You’ll also want to ensure that you have all of your Instagram Stories content ready to go for launch day too, and you can even storyboard your product launch stories ahead of time and then schedule them with Later. Once you’ve set your timeframe, it becomes easier to plan out your content knowing how feasible it will be to deliver it on time. Timing is everything when it comes to launching a new product on social media, and you’ll want to set your timeline well in advance of your launch date. How does the Instagram algorithm actually work? Utilize our services to ensure that your launch is as successful as it possibly can be. Storyboard your content, add captions or links, collaborate with your team, and visually plan & schedule Instagram Stories right from your desktop! To give some perspective, we started planning the general marketing campaign for our Instagram Stories launch about 2 months before, and started planning the social media aspect of the campaign about 1 month before launch. ‎Ripl gives small businesses the tools they need to effectively use social media to attain their goals. For example, Summer Fridays “launched” their new product on Instagram with an announcement video and stories, but the actual “go live day” of their product came 5 days later when people could purchase it: They used the 5 days in between announcing their new product and when it was live for purchase to drum up excitement, and also to educate their followers about the features and benefits of their new face mask. Here are a couple other things you might need to do on the big day to make sure your launch day goes smoothly: You may want or need to change the link in your bio to a specific campaign landing page, or use a trackable link. Before you launch your new product, you’ll want to ensure that you have scheduled all of your content for launch day (at least – ideally you would be scheduling the whole week!). If you’re launching a digital product, you can still involve influencers in your social media launch strategy! If you need some inspiration or help to create a color palette for your product, you can use Adobe Color! For example, for Later’s Instagram Stories Scheduling we had our product launch video created by Trevor Holmes. 1. Don’t forget to include this hashtag in your asset copy and even integrated into the design of your content or Instagram Stories! Guest Author: Madeleine Stanley is the Marketing Director at Messapps, a top NYC app development & design firm. Inc.com has him on the list of 20 digital marketing experts to follow on Twitter. If you prefer to keep your launch a secret until the big day, you can still use the countdown sticker! Making yourself available on launch day to answer your followers questions really shows that you’re invested in the product and you’ll be building better connections with your potential customers. You may want to think about a launch timeline that runs something along the lines of: By breaking it down per day, or pre- and post-launch, you’ll be able to start thinking of creative ways to incorporate your new product into the campaign, without having dull, repetitive content. For an app that is in the pre-launch stage, the giveaway can be a prize. The cool thing about the countdown sticker is that people can opt-in to get notified when the timer is up, and they’ll receive a reminder from Instagram. Ready to plan your new product launch on social media? Now that you have all the (kind of boring) details like goals, timeline, and channels locked down, it’s time for the fun part: what will your campaign look like? You can easily create a mood board by pinning inspiration images on Pinterest or check out this blog post from Canva on how to build a mood board for your future campaign. Now that you have a goal and a timeline, you’re ready to start choosing what social media channels you’re going to light up when you launch your social media campaign. Remember all the way back in step #1 when you created your campaign goals and KPIs? The channels that you use will largely depend on your audience and it’s important to be aware that not every social media channel will be ideal for attracting downloads. Your email address will not be published. Also, other people can share your countdown sticker too! Using these high-end professionally designed free social media PSD templates, you can easily create an eye-catchy social media post design in Photoshop in order to promote a new product, launch a special offer SM campaign, create a funny meme on Facebook, post a gif post, etc. In this article you'll discover a step-by-step plan for launching your new social media presence. You also somehow managed to make it to the end of this incredibly long and comprehensive blog post. Couple your launch-related posts with a hashtag. 🎉⠀ ⠀ ⤴ Making it easy to post your stories in seconds: your photos, videos, captions, and links are sent to your phone when it’s time to post. Grab a comfy seat, and let’s go! If you’re running your own business, this might mean that you are coming up with the creative direction, managing the photo shoot, editing the content, and posting everything yourself – which is a lot of work! Once you have that goal set for your campaign, make sure you keep that ambition front and center of your mind as you start working on the next steps to building your social media campaign. 2011 It’s a question that’s caused a lot of... Instagram hashtags are still an effective way to get more eyes (and engagement!) Start chilling the champagne, because launch day is almost here!  For example, Summer Fridays had a small influencer breakfast on the morning of launch day in LA: To celebrate our newest launch, @rosiehw + @roseinc hosted a breakfast with us to reveal @summerfridays R+R mask (a rose mask with Rosie couldn’t be more perfect) we’re so grateful for our friends who came to support us today and we’re so freaking out over how excited you are about our new baby. Check out Later here. Have no fear - I've put together 50 amazing social media marketing ideas, strategies & tips to help you put together a successful social media marketing plan. Thank you @rosiehw we ❤️ you!!! You can save some time by posting to all of them at once. 🥀 #refineyourwild, A post shared by Marianna Hewitt (@marianna_hewitt) on Jan 28, 2019 at 1:22pm PST. Beyond tracking leads, signups, or e-commerce purchases, you’ll also want to take a holistic look at how your campaign performed and where you could improve for next time. Taco Bell is a great example of a company that frequently engages their audience. You... 2. From influencer events and launch parties to wall murals and coffee cups, more and more brands are starting to integrate an Instagrammable moment into their new product launches. For example, you can glean insights about your followers’ preferences and what content resonated best with them, what medium they liked most, and what channel performed best. How To Launch Your App Successfully With A Social Media Campaign Plan Your Marketing Strategy. Key Features: 1. 🥂. With Ripl, you can easily create, post, and track social content in just minutes. You’ll want to have a mix of both product photos and lifestyle photos, and your creative shoot could range from a small photo session with your iPhone to a multi-day, big budget shoot with multiple photographers and videographers. Due to restrictions with the Instagram API, your Instagram Stories won’t automatically publish, but your photos and videos will be automatically sent to your phone when it’s time to post, making it easy to post to stories in seconds. But if you’re launching a physical product instead of a digital product or service, you may need to start planning 2 months in advance to account for photo shoots with packaging, influencer and media mail outs, etc. Your campaign assets would be things like photos, videos, graphics, GIFs, or anything else you’re planning for your social media campaign. Now’s the time to check in on those goals and measure them! For example, the Summer Fridays product launch was centered around the “refine your wild” concept, which was highlighted in both their imagery, copy, and brand hashtag. Our social media campaign goal was to increase awareness about our new product, which meant that we focused more on driving impressions, traffic, and engagement instead of pushing upgrades through Instagram and social media. Don’t forget to take a photo + enter our giveaway! 🚨Our new *free* Instagram Stories for Business course is here! They used black squares for their social media profile pictures. When is the best time to post on Instagram? Once you have a clearly defined goal for your social media campaign, you’ll be able to come up with strategies to achieve your goal. Videos. Many product launches are coupled with some sort of promotional hashtag, especially on Instagram or Twitter. With just one video created, he sized and repurposed it for multiple channels and different format requirements. 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